How to Have Diffrent Album Art for Each Podcast Episode
When browsing through podcasts via services like Apple Podcasts, before anybody hears your podcast or even reads the title of your show or episode, they encounter a graphic representation of it. This graphic, known as "podcast cover art," will often make up one's mind whether or non people click to get more information on your podcast or listen to it.
When you think of your podcast cover art in this fashion, information technology's more important than any of the other information a potential listener sees when he first discovers your podcast on Apple Podcasts, including the name of your podcast. At the very least, your podcast cover fine art is as important equally what'southward "nether the hood" of your podcast including audio quality, the equipment you use to record, the length of your podcast, who you're interviewing, or the topic of your podcast.
"Podcast Cover Fine art" consists of 2 things:
- Show Art - This is the image virtually people refer to as "podcast cover art" and defines your podcast equally a whole. It'south the graphic people think of when they call up of your podcast and the one people first run into when your podcast is displayed on Apple Podcasts or Google Podcasts.
- Episode Fine art - This is art for each individual podcast episode, which listeners see once that episode has been downloaded. If done right, these episode graphics are based on your prove's cover fine art and contain many of the same elements.
Why Unique Artwork For Each Podcast Episode Is Important
One of the biggest issues podcasters face up is "imprint blindness" — visitors to a website or subscribers listening via a podcast player consciously or subconsciously ignore a graphic if it appears likewise often. Or more than often in the case of podcasting, listeners confuse unlike episodes of a podcast because each episode uses the exact same cover graphic.
The more podcast episodes y'all release, the more likely you'll accept this issue. As an example, my marketing podcast for podcasters,Build A Big Podcast, started as a daily podcast. Not using unlike art for each episode would mean subscribers would run into the same epitome in their feeds 31 times per month.
That would get old. Especially since the "black and white" cover art image for Build A Large Podcast isn't very heady...
Black and white podcast cover art can stand out when compared to full-color graphics, which is what 99% of other podcasts accept and why I'm using it. But if you whatever image more than a few times, particularly a single-color image, it'due south easy for information technology to go lost.
The Undercover To Great Podcast Episode Fine art
To help episodes of Build A Big Podcast stand out from other podcasts and differentiate themselves from each other, I have more than 120 dissimilar episode graphics.
Images similar these:
Each episode graphic has the aforementioned motif, so it'due south obvious from looking at whatsoever of them which podcast they belong to. This is key — when somebody looks at your episode fine art, he needs to know which podcast the episode is from. Random graphics, even though they may help a podcast episode stand out in a feed, don't do this.
Hither's an example of podcast episode art from Collected Clan:
Over again, each has the aforementioned motif. so it's obvious to which podcast the episodes belong when viewing them in a feed.
I do something similar with the episode art for Ruddy Podcast, rotating between red, black, and white backgrounds.
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If I do a special series of episodes, like I did for the release of The Free-Time Formula past Jeff Sanders, I can modify the colors to permit people know an episode breaks from my standard format while all the same keeping the overall design intact.
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Below are boosted variations of "special episode" graphics with colors that reflect the subject of the episode:
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Resources To Create Podcast Comprehend Art
Obviously, a plan like Photoshop can more than handle the chore of creating swell cover art for your podcast. I prefer Canva or Stencil though due to their simplicity.
Canva is free (for the basic version) and quicker to employ than Photoshop. As a bonus, Canva has dozens of neat "CD Covers" templates that piece of work well for podcast cover fine art and will go you started on a great design.
Stencil is similar with both costless and paid options.
Want another option? RelayThat that will take the basic elements you want to include in your podcast cover art, such as your podcast's logo, podcast name, and episode title, and automatically "remix" them to generate dozens of different design options. This is a great tool if you want to generate individual episode graphics not merely for your podcast episode itself, but for social media outlets and other places where you lot promote your podcast.
General Rules For Swell Podcast Cover Art
Both show and episode cover fine art for your podcast should be big and bold. What looks great on the canvas that Apple Podcasts and other podcast distributors require for podcast artwork (3000 x 3000 pixels is common) isn't most as easy to read when it'south compressed down for apply in the Apple Store or displayed on small screens such as mobile phones.
The "big rule" here is what you want simple graphics for your podcast cover art that volition exist piece of cake to read on a small screen.
This means:
- Less is more than.
- No more than five words on your podcast embrace art. Anything more and the font size you'll accept to utilize to fit everything in volition be too minor to easily read on a mobile device.
- No "fancy" fonts. Avoid handwritten and "cursive" style fonts that make people piece of work to effigy out what you're trying to say.
- No dark text on a dark background (or light text on a light background).
- No text on top of a photograph or complicated background.
Want more specifics? Daniel J. Lewis from The Audacity To Podcast goes deeper into the subject of great podcast cover art in his commodity (and podcast episode) called How To Make Keen Podcast Cover Art.
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Source: https://bulletin.bigpodcast.com/great-podcast-cover-art
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